Webinars
A Webinar is an interactive online event where a group of participants can listen to a speaker who delivers a presentation or seminar by sharing their remote screen. The organizer of a web-based webinar can also conduct interactive polls and Q&A sessions to keep the audience engaged.
What is a webinar?
The word “webinar” is a blend of “web” and “seminar”.
A webinar is an event held virtually, attended exclusively by an online audience. This distinguishes it from a webcast, which also includes the presence of a physical audience. Other terms used for a webinar are web event, online seminar, web lecture and virtual event. Webinars are interactive and allow for full online audience participation.
Unlimited online audience reach
Participants follow webinars via a PC, Mac, tablet or smartphone, and can see and hear the speaker(s) thanks to audio and video feeds. In addition to the video images, PowerPoint slides can be broadcast which run in sync with the rest of the presentation. You can also make use of the screen capture functionality which enables you to show your viewers an application or website.
Growth of the
webinar market
‘Webinar use is growing exponentially. Partially driven by the dramatic online behavioural shifts brought about by the COVID pandemic. But latest research shows that webinars are also growing in popularity across all industries due to their proven communications effectiveness, extended audience reach, and sustainability and cost-efficiencies due to reduced travel and accommodation. Importantly, webinars tap into a growing need for more personal, live and interactive ways of communicating. The average viewing time for webinars currently stands at an average of 56 minutes, illustrating how webinars are succeeding in answering the needs of global corporations, today.
